Ch. 9 talks a lot about leadership and communication of leaders. I thought that the concept of “Transformational Leadership” was particularly interesting in regards to what that type of leader communicates. According to the text, a change agent is “one who seeks to lead an organization through and increasingly turbulent global business environment through the strategic use of communication.” This type of leadership style is easily identified in amongst our political and religious leaders, but it is also something that savvy organizational leadership must also utilize.
The book talks about change agent espousing their “vision” and constantly communicating that out to people. I can definitely think of people who I have come across in work places who fit this seemingly exhausting role. It also strikes me that change agents are often not “leaders” inasmuch as they are just out in front of a certain movement or change.
Avaliação Parcial - Empreendedorismo
15 years ago
2 comments:
It is interesting how we see religious, cultural and political leaders often as transformational but not those from corporations or the non-profit world. I think it is most likely a matter of scale. A transformational leader that ends up in the history books is much more likely to be from the cultural realm due to size and influence. From an organizational/corporation standpoint I think about CEO's or COO's that take over companies and act as that bridge over troubled water. It is tough to deify these men and women now that they receive multi million dollar take home packages but a leader that truly effects organizational goals, creates unity, and improves shareholder's stock certainly deserves the label of transformational.
I think transformational leadership requires a person to be able to think quickly on the feet and to be able to come up with solutions in a short time period. I think the president of the United States is a transformational leader because he has to continuously speak to the people about different kinds of changes, i.e., economy, environmental, and safety. In an organization that is surrounded by a turbulent environment, it needs to be able to adapt quickly and this requires a leader to be able to communicate to the public in a consistent manner to keep everyone internally on the same page and to keep anxiety of customers low.
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